Learn the basic math concepts you need to understand digital marketing analytics. Bonus: Intro to Digital Marketing
This is a great course by Reva Minkoff who is the Founder and President of Digital4Startups Inc. and DigitalGroundUp Inc …
By the end of this class, you’ll be able to understand and evaluate performance metrics when someone shows you an account (or you are looking at it yourself). Whether you’re setting goals for employees, managing your own account, or evaluating someone else’s performance, these skills are crucial. We’ll cover acronyms like CTR, CPC, CPM, CPA, and more. Learn what they mean and how to calculate them! Best of all, the course should only take an hour to complete. Get the information you need in the time you have.
Understand and evaluate performance metrics when someone shows you a digital marketing account (or are looking at it yourself)
“Really great course for the basics of digital marketing. Taught with passion and insight by Reva”
“Great entry-level training on the essential media math concepts”
“This is a great course for beginners who want to explore and learn more about digital marketing. Reva does a very nice job introducing and giving a summary of digital marketing.”
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Originally posted at CourseSim: Math for Digital Marketers + Bonus
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